What happened and why Lockdown has been an opportunity to reconnect with ourselves... well Apple (+3.19%) has had enough of that. The fruity tech giant has all bases covered with its latest array of iPhones, with the largest ever iPhone joining the stage alongside the smallest iPhone in years, to offer a glimpse into a more diverse future for the smartphone pioneer. 📱 So, what's the new line-up... Pro Max: Weighing in at 6.7 inch (corner-to-corner), the new Pro Max is more of a mini-iPad than a phone and the prices are heading north again - starting at $1,099.Just... 'Pro': Catering more to the 21st century homosapien, the Pro costs $999 with 6.1 inch screen that squeezes into your handbag very nicely.Mini: Cute, cuddly but still of course, highly-addicted, the new mini doesn't take half the bite out of the wallet at $699 and the 5.4-in screen doesn't require a backpack to get it from A to B. So with wither less room in your backpack or more room in your pocket, you're wondering what do I get and what am I missing... The Pros... The larger the phone, the bigger the kitchen. The Pro phones will carry the cooking-hob-like 3-camera set-up that accompanied the iPhone XI, while the mini and the base, will just be set with just two.The AR... Using the 'same tech' that is used in the brains of self-driving cars, Apple is rolling out all the buzzwords with the introduction of 'augmented reality' that enables you to do things like drop that art on the wall before you splash the cash. ✊ Power to the people... As well as offering a low-cost device that fits a greater number of people's purchasing power, the Mini also addresses long-running criticisms of gender bias, with large phones, getting larger. The 6 inch iPhone may just be palatable for the average male (they claim) but the average woman's hand has been hardly bigger than the handset itself. And finally, 5G is here... Helping to reassure consumers that their new phone is 'future-proof' for more than 3 weeks. And 5G is hardly mainstream itself yet, with a bunch of weaknesses attached to the current roll-out including patchy coverage, particularly in the US. | The Takeaway With the backlog of innovation built up on during the pandemic (not a good time to release expensive, shiny things), analysts held high hopes for a fresh wave of iPhone innovation and for the most part, Apple exceeded those expectations. The weight of the iPhone... In recent years, the business reliance on iPhone sales has lessened. At one stage, nearly three-quarters of the revenues that poured into the company came from iPhone sales, nowadays it is less than half. But the iPhone remains a statement symbol for the company's direction of innovation and is in its hardware roots.